But many Instagram users have also caught onto the fact that more hashtags can mean more reach and likes. So, they’ve overloaded their photos with as many hashtags as they’re allowed—which is reportedly 30. You don’t want to use 30 hashtags on a single post. You don’t even want to use five hashtags on a single post. Even if you gain followers, it’s often the wrong kind of follower—spammers or people only interested in being followed back. It generally dilutes your message and comes off as desperate. Focus instead on being specific, which we already explained above.
It blows my mind just a little (okay, a lot) that you can transform water, flour, and salt into a deep golden loaf of perfection. Whether you purchase, receive, or make your own sourdough starter, what you have in your jar is wild yeast that requires regular feeding. Feeding basically means stirring in equal weights of water and flour. [Note: While some may insist that I’ll have to pry their measuring cups from their cold dead hands, a kitchen scale eliminates the inaccuracies of volumetric measurements.] As the little yeasties digest the sugars in their food and produce energy by the process of fermentation, they create byproducts of carbon dioxide and ethanol. The carbon dioxide forms bubbles in your starter. That’s how you know it’s alive and active.